What's in a Live Map Leads list from Google Maps
Every search returns a clean list where each row is a business and each column is a detail from its Google Maps listing. Here is every field you get, the extras you can add, and what the list leaves out.
Updated · 5 min read
Every search returns a downloadable list where each row is one business and each column is a detail pulled live from its Google Maps listing. This guide walks through every field you get as standard, the optional details you can layer on, and the few things the list deliberately leaves out, so you know exactly what lands in your spreadsheet before you spend a credit.
What every business in your list includes
Each business counts as one credit and arrives with ten standard fields, the same set whether you download a CSV, an Excel file, or push the list to a webhook. Here is what each one means.
| Field | What it is |
|---|---|
| Business Name | The business name as it appears on its Google Maps listing. |
| Address | The full street address shown on the listing. |
| Phone | The public phone number on the listing, in its local format. |
| Website | The business's own website, when it lists one. |
| Rating | The average Google star rating, from 1.0 to 5.0. |
| Reviews | How many Google reviews the business has. |
| Category | The main category Google files it under, like Plumber or Coffee shop. |
| Google Maps URL | A direct link back to the business's listing on Google Maps. |
| Latitude | The north-south map coordinate of the location. |
| Longitude | The east-west map coordinate of the location. |
You only pay for businesses you can actually reach. If a listing comes back with broken or unreachable details, that credit is refunded, so a row in your list is a row you can use.
Optional details you can add
Optional add-ons layer extra detail onto the same list when you want it. You switch them on per search, so you only pay for the extras on the runs that need them.
| Add-on | What it adds |
|---|---|
| Email contacts | The public email address a business lists, plus any social-profile links found, added as Email and Social Profiles columns so you can reach out by inbox as well as by phone. Not every business publishes them. |
| Recent reviews | Each business's latest reviews, useful for reading the room before you call. You choose how many to pull per business. |
| Photos | The photos a business has posted, a quick way to size up a place before you reach out. You pick how many per business. |
| Extra details | Richer structured fields from the listing where the business has them, like menus, online-order and reservation links, and the questions and answers on its listing. Handy when the standard columns are not enough. |
Email contacts and extra details are billed per business; reviews and photos are priced by how many you pull, so a deeper pull costs a little more. Each add-on shows its exact credit cost the moment you switch it on, and the pricing page lays out the main ones. See pricing and credit costs.
Which format the data comes in
However you take the list, the data is the same. Download it as a CSV to open in any spreadsheet, as an Excel file with the columns pre-formatted, or push each business to a webhook the moment it is ready, so it lands straight in your own app or in a tool like Zapier. A spreadsheet suits most people; the webhook is there for when you want the leads to flow somewhere automatically. How to export your list to CSV or Excel.
What the list does not include
The list is built from public business listings, so it carries business details, not personal or consumer records. There is no owner's name and no private contact beyond the public business email you can add as the Email add-on. Email is never guaranteed: you get one only when the business publishes it, and you are charged only for the businesses where we find one. We also do not resell the lists you build or recycle a database between customers; every search runs live against the map, so the details reflect what is on the listing right now.
Questions, answered
- Does every business come with an email address?
- No. Email is an optional add-on, and even then you only get one for businesses that publish a public email address. You are charged for the businesses where we find an email, not for the ones where there is none to find.
- What does each field actually mean?
- Every list has the same ten standard fields: business name, address, phone, website, star rating, review count, category, a Google Maps link, and the latitude and longitude of the location. Each one is pulled live from the business's public Google Maps listing.
- Can I get reviews and photos for each business?
- Yes. Recent reviews and photos are optional add-ons you switch on per search. You choose how many to pull per business, and the cost scales with the depth you ask for.
- What format does the data download in?
- You can download the list as a CSV or an Excel file, or push each business to a webhook, which also connects to Zapier. The fields are identical across all three.
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