What's in a Live Map Leads list from Google Maps
Every search returns a clean list where each row is a business and each column is a detail from its Google Maps listing. Here is every field you get, the extras you can add, and what the list leaves out.
By Aiden · Updated · 5 min read
Every search returns a downloadable list where each row is one business and each column is a detail pulled live from its Google Maps listing. This guide walks through every field you get as standard, the optional details you can layer on, and the few things the list deliberately leaves out, so you know exactly what lands in your spreadsheet before you spend a credit.
What every business in your list includes
Each business counts as one credit and arrives with 36 standard fields, the same set whether you download a CSV or an Excel file. Most tools only hand back a name, a phone number, and a website, so the extra columns are where the useful sorting and filtering happens. Here is what each one means.
| Field | What it is |
|---|---|
| Business Name | The business name as it appears on its Google Maps listing. |
| Address | The full street address shown on the listing. |
| Phone | The public phone number on the listing, in its local format. |
| Website | The business's own website, when it lists one. |
| Rating | The average Google star rating, from 1.0 to 5.0. |
| Reviews | How many Google reviews the business has. |
| Category | The main category Google files it under, like Plumber or Coffee shop. |
| Google Maps URL | A direct link back to the business's listing on Google Maps. |
| Latitude | The north-south map coordinate of the location. |
| Longitude | The east-west map coordinate of the location. |
| Business Description | The short description the business has written about itself, when it has one. |
| Price | The price band Google shows for the listing, like $ or $20 to $30. Mostly restaurants and shops. |
| Claimed | Whether an owner has claimed the listing. Unclaimed often means nobody is managing it. |
| Place ID | Google's stable identifier for the listing. Useful as a deduplication key in your CRM. |
| CID | A second Google identifier for the same listing, used by some tools. |
| Phone (E.164) | The same phone number in international format, ready for dialers and SMS tools. |
| Neighborhood | The neighborhood Google associates with the address. |
| Plus Code | Google's short location code, handy where street addresses are vague. |
| Located In | The parent venue, when the business sits inside a mall, plaza, or office building. |
| Permanently Closed | Yes when Google marks the business as permanently closed. |
| Temporarily Closed | Yes when Google marks the business as temporarily closed. |
| Main Image | A link to the listing's main photo. Included as standard, no add-on needed. |
| Advertisement | Yes when the listing appeared as a paid result for your search. |
| Rank | Where the business placed in the results for your search term. |
| All Phones | Every phone number on the listing, not just the main one. |
| Uncertain Phones | Numbers Google shows with lower confidence, kept separate so you can treat them differently. |
| Image Categories | The photo groups on the listing, like Team, Storefront, or Menu. |
| Review Tags | The words reviewers use most, with counts, like drain (41) or water heater (28). |
| Opening Hours | Opening times for each day of the week, flattened into one readable cell. |
| Attributes | What the listing advertises about itself, like Online estimates, Delivery, or a wheelchair-accessible entrance. |
| Reviews 1★ | How many one-star reviews the business has. |
| Reviews 2★ | How many two-star reviews the business has. |
| Reviews 3★ | How many three-star reviews the business has. |
| Reviews 4★ | How many four-star reviews the business has. |
| Reviews 5★ | How many five-star reviews the business has. |
| Similar Places | The businesses Google shows under people also search for. A quick read on local competitors. |
You only pay for businesses you can actually reach. If a listing comes back with broken or unreachable details, that credit is refunded, so a row in your list is one you can actually reach.
Optional details you can add
Optional add-ons layer extra detail onto the same list when you want it. You switch them on per search, so you only pay for the extras on the runs that need them.
| Add-on | What it adds |
|---|---|
| Email contacts | The public email address a business lists, plus any social-profile links found, added as Email and Social Profiles columns so you can reach out by inbox as well as by phone. Not every business publishes them. |
| Recent reviews | Each business's latest reviews, useful for reading the room before you call. You choose how many to pull per business. |
| Photos | The photos a business has posted, a quick way to size up a place before you reach out. You pick how many per business. |
| Extra details | Richer structured fields from the listing where the business has them, like menus, online-order and reservation links, and the questions and answers on its listing. Handy when the standard columns are not enough. |
| Decision-maker leads | Names, titles, and work emails for people at a business, meant for direct outreach rather than a general list. Only fires for businesses with a website, and comes with its own lawful-use affirmation since it's named-individual data. |
| Email verification | Checks a decision-maker lead's email is real and deliverable before you send anything. Needs decision-maker leads switched on. |
| Social profile enrichment | Follower counts and profile details for the socials a business runs. Needs email contacts switched on. |
Email contacts are billed per email we find; extra details are billed per business; reviews and photos are priced by how many you pull, so a deeper pull costs a little more; decision-maker leads, email verification, and social profile enrichment are priced per record found. Each add-on shows its exact credit cost the moment you switch it on, and the pricing page lays out the main ones. See pricing and credit costs.
Which format the data comes in
However you take the list, it is the same businesses. Download it as a CSV to open in any spreadsheet, as an Excel file with the columns pre-formatted, or have a webhook tell your own app the moment the list is ready and hand it secure download links to collect the files, including through a tool like Zapier. A spreadsheet suits most people; the webhook is there for when you want the leads to flow somewhere automatically. How to export your list to CSV or Excel.
What the list does not include
The base list is built from public business listings, so it carries business details, not personal or consumer records, beyond the public business email you can add as the Email add-on. Decision-maker leads is a separate, opt-in add-on for named-individual data: turning it on affirms you have a lawful reason to use it, since it carries different privacy rules than plain business facts. Email is never guaranteed: you get one only when the business publishes it (or, for decision-maker leads, when we find one), and you are charged only for the results we return. We also do not resell the lists you build or recycle a database between customers; every search runs live against the map, so the details reflect what is on the listing right now.
Questions, answered
- Does every business come with an email address?
- No. Email is an optional add-on, and even then you only get one for businesses that publish a public email address. You're charged only when we actually find an email. A website we check that publishes none costs you nothing, and a business with no website is never charged for this add-on.
- What does each field actually mean?
- Every list has the same 36 standard fields, starting with business name, address, phone, website, star rating, review count, category, a Google Maps link, and the latitude and longitude of the location, then adding opening hours, the star breakdown, listing attributes, a Place ID for deduplication, and more. Each one is pulled live from the business's public Google Maps listing.
- Can I get reviews and photos for each business?
- Yes. Recent reviews and photos are optional add-ons you switch on per search. You choose how many to pull per business, and the cost scales with the depth you ask for.
- What format does the data download in?
- You can download the list as a CSV or an Excel file, or point a webhook at your own app, which also connects to Zapier. The webhook sends a notification with secure download links rather than the rows themselves. The CSV and Excel files carry the same columns; the JSON file carries those plus a few nested extras that do not fit in a spreadsheet cell.
- Can I get the business owner's name or personal email?
- Not in the base list. That stays business-only, with no private contact beyond the public business email you can add as the optional Email add-on. Decision-maker leads is a separate, opt-in add-on for names, titles, and work emails of people at a business, not guaranteed to be the owner by name. Turning it on affirms you have a lawful reason to use that data, since a named individual carries different privacy rules than plain business facts.
- Can I get names and contact info for the people behind a business?
- Yes, as an optional add-on. Decision-maker leads pulls names, titles, and work emails for people at a business; email verification checks those emails are real and deliverable; and social profile enrichment adds follower counts and profile links for the socials a business runs. Each is priced per record found, and turning any of them on affirms you have a lawful reason to use that data.
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